Creative & Marketing Strategy Associate

Help amplify how Business Banking shows up for small businesses through campaigns, storytelling, and experiences that drive measurable growth. Join the Brand Amplification team to turn insights into creative that is on brand and performance-driven.

As an Associate, Creative & Marketing Strategy in the Brand Amplification team, you will support creative and marketing strategy for Business Banking’s largest paid and owned channel campaigns. You will also help shape the creative strategy and vision for Business Banking events and experiences by translating business objectives and insights into clear creative briefs. You will collaborate with cross-functional partners (brand, insights, PR/communications, events, product, legal/compliance, and agencies) to ensure work is data-informed, on brand, risk-aware, and measurable. You will contribute to storytelling frameworks, team processes, and performance reporting to drive continuous improvement across channels.

Job Responsibilities

• Partner with Brand Amplification leadership to understand objectives, target audiences, and KPIs and support insight-led creative and marketing strategies across campaigns, initiatives, and experiences.

• Draft and refine creative briefs that define the audience, key messages, deliverables, channel considerations, timelines, and success metrics.

• Collaborate with channel, media, product, analytics, research, PR/communications, and event partners to support cohesive campaign development across paid, owned, and earned channels (digital, social, email, content, video, experiential).

• Review creative concepts, copy, design, and experience elements against strategy, brand standards, and approval requirements; provide clear, constructive feedback to improve quality and effectiveness.

• Manage day-to-day workflows (timelines, status updates, stakeholder reviews, routing/approvals, and agency coordination) to keep deliverables on track and escalate risks early.

• Monitor campaign performance with analytics partners and synthesize results into insights and recommendations to optimize in-flight work and inform future planning.

• Support the evolution of Business Banking positioning, narrative frameworks, and campaign storytelling to ensure consistent brand expression aligned to JPMorganChase standards.

• Contribute to playbooks, templates, and best practices that improve briefing, creative review, channel integration, and measurement.

Required qualifications, capabilities, and skills

• 2+ years of experience in marketing strategy, brand, advertising, communications, or integrated marketing in a cross-functional environment.

• Ability to translate business objectives and customer insights into clear, actionable creative briefs and messaging direction.

• Strong written and verbal communication skills, including synthesizing inputs into a concise point of view and influencing partners.

• Experience collaborating with creative teams and/or agencies, including providing feedback that improves work quality while maintaining strong relationships.

• Comfort using performance metrics and insights to inform decisions, identify learnings, and support optimization.

• Strong project management and organizational skills, with the ability to manage multiple workstreams, stakeholders, and deadlines.

• Attention to detail and quality, with an understanding of controls, approvals, and governance in a regulated environment.

Preferred qualifications, capabilities, and skills

• Experience in financial services, B2B, or small business marketing, with interest in small business and community-focused storytelling.

• Familiarity with events/experiential marketing or integrated campaigns that include experiential components.

• Experience working in a large, matrixed organization with complex stakeholder management.

• Familiarity with brand guidelines/governance and partnering with legal/compliance and corporate communications/PR.