Manager Loyalty Economics

Guided by our purpose, core values, and leadership principles, we are creating an airline people love. Our corporate teams set the strategies and operational plans to ensure the success of our company. Whether we use our expertise in accounting, human resources, finance, planning, legal, marketing, or any of our operational divisions, our shared passion for travel and our guests is what motivates us to achieve excellence each day. If you share our passion for creating an airline people love, we want to hear from you.

The Manager, Loyalty Economics is responsible for defining and executing the analytics strategy for the economics of Alaska’s loyalty programs, including Atmos Rewards, the status holder program, co-branded credit cards, and communities. This role partners with senior leaders to translate loyalty strategy into measurable objectives, decision-ready insights, and scalable data products that improve member experience and drive profitable growth.  
 
As a people leader, this role leads and establishes priorities for the team, shapes team culture, and develops talent to solve complex, cross-functional commercial challenges. The Manager, Loyalty Economics is a high-visibility role on the loyalty leadership team and will have significant influence on the future of Alaska’s award-winning loyalty program and the cobrand program that generates $2B+ in annual revenues. 

• Leads a team of ~5 analysts and establishes priorities to successfully execute the loyalty economics analytics strategy and roadmap. 
• Partners with senior leadership on the development of loyalty analytic strategy, forecasts, tools, reports, and dashboards that solve complex commercial challenges and inform program design. 
• Owns data inputs into holistic loyalty program and member-level P&L, ensuring methodologies, assumptions, and attribution approaches are transparent and decision-ready. 
• Evaluates and recommends tradeoffs in program design (e.g., earn, burn, benefits, partner economics) to maximize member value, satisfaction, and long-term profitability. 
• Produces statistical forecasts and scenario analyses for loyalty products to predict performance, set targets, and quantify risks/opportunities to the business. 
• Acts as a data steward for core loyalty and loyalty partner datasets by defining/maintaining metric definitions, ensuring data quality and validity, and advocating for investments aligned with long-term business needs. 
• Partners with Commercial Analytics and Information Technology Services on the development and enhancement of loyalty data marts, pipelines, and analytic tools, identifying opportunities to simplify, scale, and improve reliability. 
• Develops and maintains a platform of self-service reporting and decision support tools; delivers insight-led storytelling and actionable recommendations that drive and sustain business performance. 
• Leverages AI and advanced analytics to automate and improve data processes (e.g., data quality checks, anomaly detection, and pipeline monitoring) and to generate faster, deeper insights that inform loyalty strategy and program economics. 
• Guides the team in advanced modeling, simulation, and optimization to improve program economics and inform strategic choices. 
• Shapes team culture through action, presence, and reinforcement of behaviors; develops people through effective performance management, ongoing feedback, coaching, and delegation for stretch assignments. 

Required 

• 5 years of business intelligence, loyalty, travel, commercial analytics, and/or related analytics experience. 
• 2 years of leadership experience, leading projects, teams, or similar leadership/management. 
• Bachelor’s degree, with a focus in mathematics, economics, operations research, finance, statistics, business administration, engineering, or a related discipline, or an additional two years of training/experience in lieu of this degree. 
• Excellent communication skills, including experience presenting to senior leadership and communicating complex data insights in an understandable manner to management.  
• Advanced experience working with relational databases (e.g., design, structure, and database management functions). 
• Advanced SQL skills. 
• Proven experience working with large, complex data sets and disparate data sources across various platforms (e.g., SQL Server, Databricks, Oracle, etc.). 
• Proficiency with Microsoft Office applications (e.g., Word, PowerPoint, and Outlook), with expert Excel skills. 
• High school diploma or equivalent is required.  
• Minimum age of 18. 
• Must be authorized to work in the U.S. 

Preferred 

• Experience with statistical modeling, machine learning, optimization/simulation. 
• Advanced skills in visualization techniques, dashboard design, decision support tools, and automation, with experience using data visualization tools such as Tableau, Power BI, etc. 
• Demonstrated knowledge of descriptive statistics, correlation, linear regression, etc. in a business setting. 
• Basic proficiency in at least one coding language (e.g., C++, C#, VBA, Python, R). 
• Experience managing ambiguous problems and converting into actionable timelines / plans through other teams. 

Embody our values to own safety, do the right thing, be caring and kind, and deliver performance.

Pay will be based on multiple factors, including and not limited to location, relevant experience/level and skillset while balancing internal equity relative to other Alaska/Hawaiian/Horizon employees. Alaska/Hawaiian/Horizon is committed to fair, unbiased compensation along with competitive benefits in all locations in which we operate.

Note: We don’t typically hire at the top of the range.

Alaska Airlines, Hawaiian Airlines and Horizon Air pay and benefits can vary by company, location, number of regularly scheduled hours worked, length of employment, and employment status.

• Free stand-by travel privileges on Alaska Airlines, Hawaiian Airlines & Horizon Air
• Comprehensive well-being programs including medical, dental and vision benefits
• Generous 401k match program
• Annual bonus plans
• Generous holiday and paid time off
   

For more information about Alaska/Hawaiian/Horizon Total Rewards please visit our career site and view benefits.

Equal Employment Opportunity Policy Statement  

It is the policy of Alaska Airlines, Hawaiian Airlines and Horizon Air to comply with all applicable federal, state and local laws governing nondiscrimination in employment and to ensure equal opportunity in all terms, conditions, and benefits of employment or potential employment.   

We also prohibit discrimination and harassment against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, veteran status, genetic information and other legally protected categories.  

We have established an EEO Compliance Program under Section 503 of the Rehabilitation Act of 1973 (“Section 503”) and the Vietnam Era Veteran’s Readjustment Assistance Act of 1974 (“VEVRAA”).  All applicants and employees are treated without regard to their race, color, religion, sex, national origin, disability or protected veteran status. In addition, we have established an audit and reporting system to allow for effective measurement of its equal employment opportunity activities.   

To implement this policy, we will: 

(1) Recruit, hire, train and promote qualified persons in all job titles, without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information and any other legally protected categories; 
(2) Ensure that employment decisions are based only on valid job requirements; and 
(3) Ensure that all personnel actions and employment activities such as compensation, benefits, promotions, layoffs, return from layoff, Alaska Airlines, Hawaiian Airlines and Horizon Air sponsored programs, and tuition assistance will be administered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information and other legally protected categories. 

Employees and applicants for employment will not be subjected to harassment, intimidation, threats, coercion or discrimination because they have engaged or may engage in (1) filing a complaint, (2) opposing any act or practice made unlawful by, or exercising any other right protected by, any Federal, State or local law requiring equal opportunity, including Section 503 and the equal opportunity provisions of VEVRAA, or (3) assisting or participating in any investigation, compliance evaluation, hearing, or any other activity related to the administration of any Federal, State or local law requiring equal opportunity, including Section 503 and the equal opportunity provisions  of VEVRAA. 

Government Contractor & Department of Transportation (DOT) Regulations 
Alaska Airlines, Hawaiian Airlines & Horizon Air are regulated by the Department of Transportation (DOT – regulations, 49 CFR part 40) and all applicants are advised that post-offer and/or pre-employment drug testing will be conducted to determine the presence of marijuana, cocaine, opioids, phencyclidine (PCP) and amphetamines or a metabolite of these drugs prior to any offer or employment or transfer into a safety-sensitive position. Failure to submit to testing or positive indications of drug use will render the applicant ineligible for employment with Alaska Airlines/Hawaiian Airlines/Horizon Air and any employment offer will be withdrawn.