The Sales Marketing Social Specialist is part of a dynamic team of media professionals responsible for developing innovative marketing opportunities for NBC New York. This role partners closely with the NBCU Local Ad Sales and Sales Production teams to create compelling branded content, sponsorships, and integrated campaigns for a wide range of clients across multiple social and digital platforms.
The ideal candidate is a creative storyteller with a strong understanding of social trends, branded content, and audience engagement—someone who can bring ideas to life while connecting creative execution to measurable business impact.
As a Sales Marketing Social Specialist, you will:
Conceptualize and execute high-impact, social-first campaigns that elevate linear and digital advertising initiatives while aligning with client objectives and brand goals
Bring a strong creative point of view, visual aesthetic, and platform-native approach to content development and execution
Produce content in collaboration with integrated production, sales, and digital teams both in-studio and in the field
Translate ideas into polished, platform-native content across Meta, TikTok, X, YouTube and emerging platforms, ensuring consistency in look, feel, and brand alignment
Manage the full lifecycle of integrated social sales content—from ideation and production through publishing, optimization, and reporting
Partner with digital, social, and sales stakeholders to develop amplification strategies that maximize audience reach and engagement
Collaborate with Account Executives and production teams to ensure seamless execution across campaigns, shoots, and sponsorship initiatives
Support sales proposals, client presentations, and post-campaign recaps with strategic creative thinking, performance insights, and actionable recommendations
Monitor, analyze, and report on campaign performance metrics, connecting creative execution to engagement, client KPIs, and revenue objectives
Qualifications
Desired Characteristics:
Additional Job Requirements
Salary Range: 70,000-85,000
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.
NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.