Full time
NBCUniversal
Los Angeles, CA, USA
We are looking for an experienced, data-driven Specialist, Performance Marketing – Paid Search and Programmatic to work within a team of Performance Marketers dedicated to delivering best-in-class Search and Programmatic campaigns. Responsibilities Work with cross-functional teams to strategize, execute, and optimize Paid Search campaigns to drive efficient Peacock subscriber growth across Google, Apple Search, Google UAC, Google PMax and other leading search platforms. Work with cross-functional teams to support Programmatic campaign planning. Assist in managing a multi-million dollar annual budget, providing forecasts and regular reporting to leadership. Review test insights and make recommendations for future testing/optimization. Socialize learnings and best practices across the broader NBCU organization. Perform post-campaign analysis of performance marketing campaigns to drive and improve strategy, presenting key results and insights to executive leadership. Foster...