Full time
Harvard University
Boston, MA, USA
Reporting to the Associate Director, Marketing Technology, the Marketing Technology Manager is a power user of Salesforce Marketing Cloud—utilizing the platform to nurture leads, deliver program applications, and engage Executive Education alumni, past participants, and key clients. This role will focus on maintaining and enhancing marketing automation campaigns through data-driven strategies. The successful candidate will have technical experience in Salesforce Marketing Cloud or other email marketing platform, experience in lead nurturing, and an understanding of email engagement strategies. A strong command for data management, segmentation, and campaign optimization is essential for success in this role. Responsibilities: Enhance the customer journey through personalized email campaigns, landing pages, and web forms that are cohesive in design and tone Support the refinement and evolution of lead acquisition strategies in partnership with key Marketing & Sales...